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Field-sales employees. Domestic and overseas distributors. Franchisees. No matter what combination of sales-channel partners you use to sell your products, they all need professionally developed marketing collateral to generate those sales. To service this requirement while protecting your brand, we build marketing portals that allow sales-channel partners to access, customize and order marketing collateral, along with direct mail and email campaigns.
Because product brochures, spec sheets, and other sales-collateral items are digitally printed on demand, we can eliminate the costs associated with warehousing stockpiles of offset-printed product brochures whose content becomes outdated. In fact, a recent study concluded that up to 30% of printed collateral pieces are discarded due to obsolescence.
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AIG SunAmerica needed a web-based, print-on-demand system so that its nationwide financial adviser sales network could order its monthly and quarterly financial newsletters. RI designed and developed a system allowing these independent sales agents the ability to upload local contact information, sales-agent photos, company logos and mailing lists for distribution of localized and personalized newsletters.
Click here to schedule an online demonstration of our web-based marketing-on-demand system. |
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