RI Communications Group // What We Do

The creation of message and offer relevancy starts with data. Our proprietary data-modeling techniques enable us to develop a 360-degree, in-depth profile of your customers and prospects. From this analysis, we can identify unique segments that can be targeted with highly relevant content and offers that boost response rates. Transactional databases can be statistically analyzed to uncover additional cross-sell and up-sell opportunities.

Our analytical methodologies include:
• Product-Affinity Data Mining
• Cluster Analysis
• Data Mining & Modeling
• Database Profiling

If your company is like many others, your data resides in different silos: invoicing, call centers, prospect databases, surveys and more. RI’s data- management services can design custom systems for receiving, storing and retrieving data both for analysis and integration with multi-channel campaigns.

A proliferation of new media channels and advancements in interactive-digital technology are changing the ways companies influence customers and prospects. What’s in: precision targeting and measurable performance. What’s out: inefficient mass reach and non-measurable results. As a new-breed marketing service, RI Communications Group integrates its proprietary, data-driven communications platform with new and traditional marketing media to deliver accountable performance, every day.

460 West 34th Street | New York, New York 10001 | Main: 212-944-1133 | Fax: 212-944-1597 | For Information: info@ricg.com