Technology & Implementation
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Social media not social enough for many digital marketers
There is a growing understanding that social media is important to overall digital marketing efforts, as a recent survey from agency new business development group RSW/US and digital marketing agency Web Liquid found 74 percent of marketers now try to track consumers' digital discussions about brands.
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Rutgers' business curriculum 'friends' social media
More advertising companies are harnessing the networking power of social media to further drive their internet marketing services, and the business education world is jumping on the trend too.