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Disney boosts ticket sales using social media
By utilizing what it believes is a first-of-its-kind application, Disney has managed to harness the power of social media and turn it into sales-driving marketing tool for the recently released Toy Story 3.
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Chipotle turns junk mail into healthy alternatives with new campaign
A new campaign launched on Friday by Chipotle Mexican Grill aims to fight junk food with junk email, reports MediaPost.
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Companies like Kraft use YouTube to go viral
YouTube is currently one of the most popular destinations on the internet, serving millions of internet users with engaging video content each month. Some companies have begun to use the web portal as a marketing platform, promoting their products and services via the site.
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Ads shown during Lost finale show high consumer recall
With millions of viewers tuning in for the series finale of ABC's Lost last month, many advertisers took advantage of the occasion to market their products or services. The investment paid off, with many viewers recalling advertisements shown during the finale in a more positive light than normal, reports Nielsen.
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Nail down niche marketing with social media, word of mouth
The age of generic is over. If the success of craft beers or gluten-free, high-protein, organic nutrition bars are any example, the name of the game is now niche products that are low-volume and high-margin, the Wall Street Journal reported.
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Magazine ad pages post growth in June and Q2 2010
The magazine industry has emerged from the recession and its ad revenues are now growing once again, according to the latest report from the Media Industry Newsletter.
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World Cup offers potential global marketing bonanza
The biggest sporting event on the planet, held just once every four years, is due to kick off in South Africa this summer, and even those marketers who aren't able to afford the official rights from the soccer World Cup's governing body could capitalize on the event's publicity.
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Nielsen: Coupons making a comeback as a marketing tool
The classic image of the coupon as a flimsy paper construction to be clipped from the newspaper by conscientious shoppers has changed radically over the past decade. Researchers at Nielsen report that the online coupon has taken off in a big way.
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TV companies unite to offer new mobile TV service
Several national TV networks and some of the largest owners of TV stations in the country announced this week that they would team up to create a mobile TV service.
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KFC may strike lucky with Double Down
KFC's Double Down sandwich has generated unprecedented levels of buzz for the fast-food chain, underlining the potential benefits of thinking outside the box, in creative marketing and elsewhere.