Our Process

Rewarding Marketing Results in 10 Easy Steps. Well… more like 9, actually.

At RICG, our goal is to make you the Marketing Guru. Our jargon-free process removes subjectivity and randomness out of typical marketing programs, in favor of a clear, step-by-step approach:

1. Define your business goals
2. Refine your customer data
3. Predict likely buyers
4. Design your brand experience
5. Customize your message
6. Adapt across platforms
7. Deliver flawlessly
8. Optimize based on results
9. Map against original business goals
10. Repeat