-
Building the Relationship with a New Dialogue
The financial downturn that began in December 2007 has had a significant impact on our lives, as well as our attitudes and behaviors as consumers. Have our purchasing behaviors changed forever? With today's tools, we have much better ways to capture and measure the information to answer that very question. So, what should we do with the data once we have it?
-
Social CRM: What Is It and Why Should You Care?
Best practices in Social CRM are beginning to emerge, but what is Social CRM and why should you care? Simply stated, Social CRM is the required evolution of traditional CRM to support engagement with social consumers. There has been an ongoing discussion among CRM and industry thought leaders regarding the definition of Social CRM for over two years now. While the focus has tended to be on the need for organizations to join the conversation, what’s clear is the need to evolve current CRM processes and technologies that will enable organizations to leverage the plethora of social media channels to their advantage.
-
The Intersection of the Consumer and the Marketer in Today’s Evolving Media Landscape
Given the evolution of the media landscape and the emergence of social media as a critical component in all marketing plans, marketers are continually challenged to connect with empowered consumers.
-
Commentary: The Potential of an Idea
Really, really great ideas are considered to be genius innovation. They build our history and pave the road to the future.
-
A Consumer's View
I’m a very busy 35 year old. I’m not married, and I do have a life partner. I’m a baker, a foodie, and a runner, so I can enjoy food and eat what I want when I want to. I work a better part of 60 hours per week as a professional woman in corporate America.
-
Lindt USA hopes for sweet success with new multichannel marketing campaign
With the U.S. Open in full stride, Swiss chocolate manufacturer Lindt is serving consumers a new multichannel campaign starring Swedish tennis player, Roger Federer.
-
MySpace implements Facebook sync feature
On Monday, the once-reigning social network MySpace introduced a new sync feature that will allow users to share their content through rival social media platform Facebook, giving the platform more value in digital marketing campaigns.
-
Ford promotes Fiesta with Vampire Diaries tie in
Looking to reach prospective car buyers, Ford has launched a new multichannel marketing initiative. The campaign involves product placement in the second season of the popular CW television show Vampire Diaries as well as social media consumer engagement.
-
Google expands real-time search options
Last year, Google introduced real-time options to its search engine, enabling users to search through recent tweets, social media updates and blogs. Now, the company has separated the service from the traditional portal and is further expanding it.
-
Kraft foods kicks off multichannel marketing campaign to help fight hunger
Kraft Foods is enlisting several big-name sports celebrities, ranging from all-star quarterback Joe Montana to ESPN journalist Erin Andrews to promote its "Huddle to Fight Hunger" charity drive, reports MediaPost.
-
Popeyes touts superiority over KFC with multichannel marketing campaign
Louisiana-based chicken brand Popeyes recently topped fast-food giant KFC in a nationwide taste test. Now, to promote its recent victory, Popeyes is planning a multichannel marketing campaign.
-
MySpace merged with Fox Advertising Network to boost reach
With MySpace traffic continuing to dwindle, parent company News Corp. has decided to incorporate the social media site under the Fox Advertising Network in an attempt to make it a more appealing digital marketing platform for advertisers.
-
Kohl's back-to-school ad deemed most creative
The back-to-school shopping season is around the corner, and many national department stores have launched robust multichannel marketing campaigns to take advantage of increased consumer spending. Recently, Kohl's launched a new initative promoting a $10 million educational giveaway.
-
Papa John's targets fantasy football players with new social media marketing campaign
With the start of the 2010 football season on the horizon, national pizza chain Papa John's has kicked off a new contest for fantasy football players through its Facebook page. The digital marketing campaign emphasizes that Papa John's recently became the "Official Pizza Sponsor of the NFL."
-
Yahoo transfers organic searches to Bing
As a part of an agreement made last year, Yahoo has transferred all of its organic searches to Bing. For businesses that rely on search engine optimization as a digital marketing strategy, the transition means they only need to focus on Bing and Google now.