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Building the Relationship with a New Dialogue
The financial downturn that began in December 2007 has had a significant impact on our lives, as well as our attitudes and behaviors as consumers. Have our purchasing behaviors changed forever? With today's tools, we have much better ways to capture and measure the information to answer that very question. So, what should we do with the data once we have it?
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Social CRM: What Is It and Why Should You Care?
Best practices in Social CRM are beginning to emerge, but what is Social CRM and why should you care? Simply stated, Social CRM is the required evolution of traditional CRM to support engagement with social consumers. There has been an ongoing discussion among CRM and industry thought leaders regarding the definition of Social CRM for over two years now. While the focus has tended to be on the need for organizations to join the conversation, what’s clear is the need to evolve current CRM processes and technologies that will enable organizations to leverage the plethora of social media channels to their advantage.
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The Intersection of the Consumer and the Marketer in Today’s Evolving Media Landscape
Given the evolution of the media landscape and the emergence of social media as a critical component in all marketing plans, marketers are continually challenged to connect with empowered consumers.
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Commentary: The Potential of an Idea
Really, really great ideas are considered to be genius innovation. They build our history and pave the road to the future.
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A Consumer's View
I’m a very busy 35 year old. I’m not married, and I do have a life partner. I’m a baker, a foodie, and a runner, so I can enjoy food and eat what I want when I want to. I work a better part of 60 hours per week as a professional woman in corporate America.
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Coca-Cola talks benefits of embracing user-generated content
Michael Donnelly, Coca-Cola's director of worldwide interactive marketing, emphasized the importance of social platforms at the recent ANA's Social Media conference in New York.
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Video ad industry set to expand as more consumers watch online
With consumers gradually watching more videos online, the ad industry supporting this type of content will grow similarly. According to eMarketer, online video ads will account for $1.6 billion marketing dollars by 2010.
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Sears launches back-to-school Facebook app
Back-to-school season is one of the biggest shopping periods in the United States. Hoping to attract college students looking for dorm room necessities, Sears recently launched a Facebook application promoting new merchandise.
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WSJ: Google to incorporate games to social networking service
Rumors that Google is developing a social network gained some credibility earlier today, as the Wall Street Journal reports the search giant is courting social game developers for the platform.
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Hispanic market hits all-time high
Marketers who target the Hispanic demographic may be interested to know that, according to AdAge, the group is becoming more acculturated and open to messages in English.
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Geo-location social networks have great potential for future
While mobile geo-location applications such as Foursquare are rising in popularity, a new report from Forrester Research indicates many Americans are not yet using them, limiting their use as marketing platforms.
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Nabisco surprises brand advocates with new cross-channel campaign
Nabisco is taking social media users by surprise with a new integrated digital marketing campaign that combines national television commercials with social media, reports MediaPost.
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Apple's iAd network fuels mobile marketing growth
While many companies are excited to work with Apple on its new mobile platform, iAd, the network is also causing excitement among its rivals who see it promoting the mobile market.
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Ask.com incorporates social aspects to search engine
Looking to separate itself from rival search engines, Ask.com announced it would be launching a new, social community-based question-and-answer service, called "Ask the Community."
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Michelin hits the road with new multichannel marketing campaign
With many consumers still very cost-conscious, Michelin is touting the longevity of its new HydroEdge tire brand via a multichannel marketing campaign. As MediaPost notes, the initiative is unique for the tire industry in that it promotes the tires' long-lasting value, rather than safety or performance.