Creating Brand Semblance for Every Channel
Published February 05, 2011
(Page 4 of 4)
Making Mass Marketing Personal
Only 6.8% of marketers claim to have excellent knowledge of their customers, while 52% believe they have fair or poor knowledge of the customer when it comes to demographic, behavioral, psychographic and transactional data.i
Look your customer in the eye or at least make them feel like you have. Have you ever given a speech in high school? Remember what the teacher told you about communication? Look your audience in the eyes as you speak. Why? Because it makes each individual feel like you’re talking directly to him or her. You make an instant personal connection. You stand a much stronger chance of keeping that person’s attention and making an impact that resonates.
Download includes:
• Recent Industry Statistics & Research
• Best Practice Tips
• Charts and Diagrams