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Power of Permission: Today’s Transparent, Permission-Based Hospitality Marketing

Published February 05, 2011

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Now is the time for the hospitality industry to identify its value. Guest are returning but will they choose you?

As of June 2009, the Great Recession ended. At least that’s what the National Bureau of Economic Research reported,i and in many respects, RICG agrees. Especially after seeing a recent PricewaterhouseCoopers’ report that states U.S. hotel bookings are up and that hotels are expected to see a 2.6% occupancy rate increase, bringing the total up to a 57.2% occupancy rate.ii

Download includes:
• Recent Industry Statistics & Research
• Best Practice Tips
• Charts

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