Video marketing budgets to rise in 2010, says MediaPost
Published July 01, 2010
For many years, television was considered to be the "holy grail" of marketing platforms. Competition for ad spots during the most popular TV shows was fierce and often came at a high price.
With the rising popularity of the internet, video marketing has become more prominent and affordable among smaller businesses as well. Marketers are now able to reach millions of viewers on their home computers and even on-the-go consumers via their mobile devices.
A recent study conducted by MediaPost found that many businesses are expecting to invest more in video advertising in 2010. Budgets for the three major forms of video ads, television, online and mobile, are expected to grow. How those budgets are allocated is not expected to change.
Those that plan video marketing campaigns found that the best return on investment comes from premium content online, in-banner video and local television show sponsorship.
In April, more than 178 million U.S. internet users watched videos online, representing 83.5 percent of the total American internet-enabled audience. While YouTube served the most unique viewers, the relative newcomer Vevo made tremendous gains, serving more than 40 million viewers.