Video ad industry set to expand as more consumers watch online
Published July 30, 2010
With consumers gradually watching more videos online, the ad industry supporting this type of content will grow similarly. According to eMarketer, online video ads will account for $1.6 billion marketing dollars by 2010.
The report indicates more than half of adult American internet users (58.9 percent) watch videos online. By 2011, this number is set to grow to 72.2 percent. These statistics account for both syndicated long-form content, including television programming, and user-generated clips, such as those found on YouTube.
As the number of consumers watching online video expands, advertising options on the platform will also expand. By 2014, eMarketer anticipates that video ads will account for $5.5 billion marketing dollars and 15.2 percent of total online ad spend.
Though YouTube reaches the greatest number of consumers on a monthly basis, a recent comScore report found that businesses may have better success with their digital marketing campaigns on Hulu. According to the study, Hulu served half a billion video ads in June, double the amount of Google sites, including YouTube.