Small businesses and marketers become friends on Facebook
Published September 22, 2011
The woman who was a driving force behind Google's search-advertising business is moving to social media giant Facebook, and is preaching the website's marketing value to small businesses, USA Today reports.
Sheryl Sandberg is new COO of Facebook, the same position she held at Google. Now, she is working to encourage businesses to treat each of the 750 million users as potential customers and advertise with the website.
"I think every small business should … be using Facebook. We're not going to stop until all of them are using it to grow their business," Sandberg told USA Today.
Among the benefits of a Facebook marketing campaign is that companies can target their advertising materials, narrowing demographics down to just one zip code or gender, if they wish, the news source explains.
With a Nielsen report indicating that internet users devote the biggest portion of their online time to Facebook - one-quarter of total minutes - it appears the social media site is well on the way to domination. The study found that it drew more than 140 million visitors in the month of May alone, with 70 percent of active U.S. internet users viewing content on the site.