Men are from Mars, women are from hold that thought, I've got to update my Facebook
Published March 04, 2010
Media researcher Nielsen says that women spend about 10 percent more time using social media networks from their mobile devices than men, according to data from a recent survey of social media users.
The company says that 45 percent of mobile social networking users it surveyed in December 2009 were men, and 55 percent were women. This appears to be evidence against some ill-informed stereotypes that women are more techno-phobic than men.
Additionally, the same Nielsen survey yielded the somewhat surprising fact that the most active mobile social media age group was not teenagers and young people, but those between 35 and 54 years of age. Those aged 25 to 34 were close behind, however.
Digital marketing experts say that the study's findings are further proof that accurate market intelligence is vital, and a reliance on lazy stereotypes instead of data-driven marketing techniques is unwise in the extreme. The findings also demonstrate that mobile marketing is an increasingly important technique, regardless of the medium used.