Marketers excited about iAd launch
Published June 29, 2010
With Apple's proprietary iAd platform set to debut on July 1, many marketers are excited about the new possibilities it brings to the table. More than $60 million has been invested into iAds already, with early adopters of the channel including Citibank, Nissan and Disney.
Apple is looking to expand the mobile creative marketing industry with its innovative new platform. Many of the companies investing in the iAds currently don't have campaigns that reach the broad audience of Apple device owners, reports AdAge.
Businesses that have experimented advertising on Apple's hardware are equally as excited. Because iAd is a first-party solution, marketers are able to access specific customer preferences, such as consumers' locations and iTunes purchases, to enrich their targeting practices.
The user experience is also a notch above traditional third-party offerings. The ads load when a device is synced, meaning there is no delay when a user clicks an advertisement.
JPMorgan's research team recently reported that while mobile marketing was still in its infancy, it's poised to explode during the next few years. Because the channel is less crowded, the group suggested business owners may be able to see greater ROI from mobile marketing, reports MediaPost.