TV companies unite to offer new mobile TV service
Published April 16, 2010
Several national TV networks and some of the largest owners of TV stations in the country announced this week that they would team up to create a mobile TV service.
Gannett Broadcasting, one of the station owners, said in a statement that "by aggregating existing broadcast spectrum from its launch partners, the new venture will have the capacity to offer a breadth of mobile video and print content to nearly 150 million U.S. residents. In addition to broadcast spectrum, the partners will commit content, marketing resources and capital to the new venture."
The new system could prove to be an exciting new medium in which creative marketing professionals can work, should it attain the type of widespread popularity that would make it commercially viable. However, with the muscle of both FOX and NBC squarely behind the project, mobile TV could become both a new advertising target surface and a much-needed relief valve for the country's overworked wireless broadband networks. This, in turn, could make digital marketing content for smartphones more responsive and useful.