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Digital Marketers Hit the Books
Today's marketers and executives have to be able to speak a different language when it comes to advertising, and some schools are addressing the industry shift by changing up their curriculum.
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Does Pinterest Fit on Your Board?
Although Pinterest has been around for years, it is only now getting attention from marketers, ad agencies and others involved in digital marketing campaigns.
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Achieving Contentment in Content Marketing
Delivering content that is useful to your target audience while boosting your chances of turning up on search engines has been a key component of digital marketing for years.
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Mind the Gap In Big Data Needs and Capabilities
There is significant chatter about the power of Big Data and cloud computing and what it could mean for ad agencies trying to create more targeted digital marketing based on consumers' online behavior.
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How Social Can Get Its Groove Back
When it comes to social networking in marketing, there's a split between those that think the digital channel can actually drive up engagement, and those who are skeptical about whether it's worth the effort.
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Mobile: The Next Generation
Mobility has obviously been a hot topic in the advertising industry in recent years, as smartphones and other web-connected devices provide users with internet access no matter where they are. I
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Toyota Gives Wheels to Mobile Marketing
It may be dangerous to drive while using a mobile phone, but that doesn't mean the two activities can't come together in other ways - like marketing cars.
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Mobile Teens - the Key to Economic Recovery?
With mobile technology becoming more prevalent and being championed by the younger generation of consumers, mobile marketing and digital campaigns provide an opportunity to reach out to people, drive sales and ultimately kickstart the economy.
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PETA Campaign: Shocking, Sexy or Both?
Raunchy integrated marketing campaigns are nothing new for the People for the Ethical Treatment of Animals.
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Look Out for Fake Followers
You are what you tweet. That might be true for brands, but it doesn't carry through to their fans and followers.