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Canon uses multichannel marketing campaign to inform consumers about new product
Hoping to boost sales and generate exposure, Canon USA has launched a new multichannel marketing campaign. DMNews reports the initiative incorporates television, print and online elements as well as a sweepstakes.
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Marketers need to consider consumer mindsets, says Yahoo
Consumers are spending a growing amount of time on the web, but this doesn't mean they are always accepting of ads.
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Buick taps food bloggers for new multichannel marketing campaign
American automaker Buick is leveraging several mediums to promote the latest iteration of its luxury vehicle, the LaCrosse, including contests through culinary social network Foodbuzz, reports MediaPost.
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Online advertising shows shift from direct response to branding focus
While many digital marketing campaigns are focused on acquiring direct responses, such as clicks and sales, companies are increasingly using the online platform to reinforce their brands and gain exposure.
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Half of B2B firms boost search campaigns through social media
While many B2B firms leverage social media to connect with potential clients, more than 40 percent have found the platform is useful for boosting search campaigns as well.
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Disney taps user-generated content for new multichannel marketing campaign
Hoping to reach the hearts of families, Disney is offering consumers a peek at memories created by guests to its theme parks through a new multichannel campaign.
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Fifth Third Bank taps Cincinnati Bengals to reach hometown audience
National financial institution Fifth Third Bank has teamed up with the professional football team the Cincinatti Bengals to launch a new multichannel marketing campaign, reports MediaPost.
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New Ethan Allen multichannel marketing campaign boasts low cost furniture
The Connecticut-based furniture retailer Ethan Allen is stressing the cost efficiency of its products in a new multichannel marketing campaign, reports AdWeek.
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New Bing Rewards program may bring searchers - and marketing revenue - to Microsoft
With many marketers adjusting their search campaigns after the recent Yahoo-to-Bing transition, Microsoft is hoping to attract more users to its portal with a new customer loyalty initiative called Bing Rewards.
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Sprint touts entertainment capabilities of Epic 4G with multichannel marketing campaign
Hoping to position its new Samsung Epic 4G as both a phone and an entertainment device, Sprint is launching a multichannel marketing campaign designed to highlight the handset's video playback options.