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More than 17 million use mobile devices to find local businesses
The mobile platform is becoming increasingly important to local businesses' digital marketing campaigns. A recent Yellow Pages Association report indicates that consumers are using their mobile phones significantly more often to find nearby locations.
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Brooks Sports sizes up new shoe with multichannel marketing campaign
On July 26, athletic shoe maker Brooks Sports launched a new multichannel marketing campaign promoting its latest running shoe, the Ghost 3. DMNews reports the campaign integrates multiple marketing platforms, including mobile, direct mail and sweepstakes.
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Coca-Cola talks benefits of embracing user-generated content
Michael Donnelly, Coca-Cola's director of worldwide interactive marketing, emphasized the importance of social platforms at the recent ANA's Social Media conference in New York.
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Video ad industry set to expand as more consumers watch online
With consumers gradually watching more videos online, the ad industry supporting this type of content will grow similarly. According to eMarketer, online video ads will account for $1.6 billion marketing dollars by 2010.
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Sears launches back-to-school Facebook app
Back-to-school season is one of the biggest shopping periods in the United States. Hoping to attract college students looking for dorm room necessities, Sears recently launched a Facebook application promoting new merchandise.
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WSJ: Google to incorporate games to social networking service
Rumors that Google is developing a social network gained some credibility earlier today, as the Wall Street Journal reports the search giant is courting social game developers for the platform.
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Hispanic market hits all-time high
Marketers who target the Hispanic demographic may be interested to know that, according to AdAge, the group is becoming more acculturated and open to messages in English.
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Geo-location social networks have great potential for future
While mobile geo-location applications such as Foursquare are rising in popularity, a new report from Forrester Research indicates many Americans are not yet using them, limiting their use as marketing platforms.
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Nabisco surprises brand advocates with new cross-channel campaign
Nabisco is taking social media users by surprise with a new integrated digital marketing campaign that combines national television commercials with social media, reports MediaPost.
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Apple's iAd network fuels mobile marketing growth
While many companies are excited to work with Apple on its new mobile platform, iAd, the network is also causing excitement among its rivals who see it promoting the mobile market.