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Keywords are key to successful search engine marketing campaign
Picking the right keywords is critical to driving search engine traffic to a website, leading some marketers to pick very broad search terms. Last Click News advises against this strategy, though, claiming that businesses may have more success with more specific long-tail keywords.
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Popularity of display ads grows among local businesses
While local businesses have traditionally relied on paid search marketing to advertise their websites, a recent article from MediaWeek suggests that many of them are making the switch to display ads.
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One-third of social media users provide feedback on companies over social networks
While many consumers use social networking sites to keep in touch with their friends and family, a recent survey conducted by Harris Poll Online indicates that some access them for other reasons.
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Building the Relationship with a New Dialogue
The financial downturn that began in December 2007 has had a significant impact on our lives, as well as our attitudes and behaviors as consumers. Have our purchasing behaviors changed forever? With today's tools, we have much better ways to capture and measure the information to answer that very question. So, what should we do with the data once we have it?
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Social CRM: What Is It and Why Should You Care?
Best practices in Social CRM are beginning to emerge, but what is Social CRM and why should you care? Simply stated, Social CRM is the required evolution of traditional CRM to support engagement with social consumers. There has been an ongoing discussion among CRM and industry thought leaders regarding the definition of Social CRM for over two years now. While the focus has tended to be on the need for organizations to join the conversation, what’s clear is the need to evolve current CRM processes and technologies that will enable organizations to leverage the plethora of social media channels to their advantage.
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DMA predicts digital marketing channels will command greater share of budgets
The advertising industry is shaping up to bounce back tremendously in 2010, reports the Direct Marketing Association.
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Marketers excited about iAd launch
With Apple's proprietary iAd platform set to debut on July 1, many marketers are excited about the new possibilities it brings to the table. More than $60 million has been invested into iAds already, with early adopters of the channel including Citibank, Nissan and Disney.
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Banner ads leave lasting impressions on consumers
Understanding the value of banner ads to an internet marketing strategy is no small feat. According to ClickZ, the click-through rates of banner ads have been gradually declining since 1997. Yet, reports indicate that marketers will increase their spending on banner ads in 2010, perhaps with good reason.
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Info-rich Yellow Page listings may boost customer traffic
When it comes to finding a business, the Yellow Pages are a first choice for many consumers. According to a new report from the Yellow Pages Association, conducted by research firm Burke, 65 percent of consumers reference the Yellow Pages, either on or offline, when trying to find information for local businesses.
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Chipotle turns junk mail into healthy alternatives with new campaign
A new campaign launched on Friday by Chipotle Mexican Grill aims to fight junk food with junk email, reports MediaPost.