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Google acquisition of mobile advertising platform AdMob finalized after FTC approval
Google's $750-million acquisition of mobile advertising platform AdMob is finally complete following six months of scrutiny from the Federal Trade Commission, the company announced on its blog.
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Keep it short and sweet with email newsletters
The rapid growth of smartphones and the increasing volume of digital content has changed the way people interact with traditional platforms such as email marketing, reflected in shrinking attention spans and a need to make emails mobile-friendly.
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Ecommerce spending sees 10% year-over-year growth in Q1 2010
Opportunities for digital marketing abound now more than ever, thanks to the rapid growth of ecommerce, comScore recently reported.
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Nail down niche marketing with social media, word of mouth
The age of generic is over. If the success of craft beers or gluten-free, high-protein, organic nutrition bars are any example, the name of the game is now niche products that are low-volume and high-margin, the Wall Street Journal reported.
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Integrating email and search marketing helps build email lists, increase opt-ins
Most marketers understand the importance of search engine marketing and email marketing, but many are not fully integrating the two platforms, BtoB magazine recently reported.
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Think outside the box with email marketing metrics
While batting average may accurately convey how well a baseball player performs at bat, it doesn't necessarily capture the player's value to the team, as it doesn't take into account walks and other events that can also lead to runs scored. Similarly, many of the metrics used to measure the effectiveness of email marketing can be "flawed or misused," according to a report from MediaPost.
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eMarketer: Two-thirds of U.S. internet users will use social media by 2014
The skyrocketing growth of social media is not expected to slow any time soon, as a recent report from eMarketer projected that two-thirds of all U.S. internet users - representing 164.9 million people - will be regular social network users by 2014.
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Google ups privacy in web analytics, offers users opt-out browser add-on
As the line between personalization and privacy becomes increasingly blurred, Google announced Tuesday that it is transforming its Google Analytics feature to lean toward the latter side, the company announced on its Analytics blog.
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IDC: Mobile ad market to hit $1.8 billion by 2014
As smartphone adoption continues to skyrocket, mobile ad spending is expected to experience similar growth, according to a new report from IDC.
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Online video becomes priority for ecommerce websites, second only to social media
Online videos have gone beyond the bounds of YouTube and are increasingly being used in the ecommerce space, as digital marketing professionals find they are effective tools for increasing conversions and lowering shopping cart abandonment.