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Online video marketing increases steadily, eMarketer reports
If the current rate of growth in online video consumption holds, a new report from eMarketer says that fully 77 percent of internet users will also be online video viewers by the year 2014.
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Analytics for video game marketing need a rethink, Nielsen says
Researchers at Nielsen are carefully studying the proposition that an hour of TV viewing time should be viewed in the same way as an hour spent playing video games.
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Report: Text messaging use among teenagers reaching new heights
As recently as February 2008, one-third of American teenagers said they exchanged text messages with their friends on a daily basis, according to the Pew Internet and American Life project. However, that number has skyrocketed since then, reaching 54 percent by September 2009.
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Mobile marketing trade association releases new set of best practices
New guidelines for mobile online marketing released Monday by the Mobile Marketing Association should help digital marketers targeting the mobile segment be even more successful with their campaigns.
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TV episode search engine released by Google
Adding to the already lengthy list of content types indexed and made searchable by Google, the company recently debuted a new search engine that will allow users to find TV episodes.
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As traffic plateaus, Twitter use remains important issue for digital marketing
The use of microblogging service Twitter rose astronomically in 2009, but has since reached an apparent saturation point, according to a recent report from eMarketer. The report adds, however, that paying attention to the service's new attempts to monetize itself could pay dividends for digital marketing professionals.
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Hitting the gas: Recent changes at Google make website speed an SEO priority
Digital marketing professionals could see big benefits from working with the technical staff in charge of their websites, now that Google has officially confirmed that it will take the speed at which websites load into account when calculating page rank.
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Study shows big gains in advertising effectiveness with social media component
The expert use of social media marketing can drastically increase the recall rate, purchase intent, and general awareness of digital marketing, according to the results of a recent study conducted by Nielsen and Facebook.
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World Cup offers potential global marketing bonanza
The biggest sporting event on the planet, held just once every four years, is due to kick off in South Africa this summer, and even those marketers who aren't able to afford the official rights from the soccer World Cup's governing body could capitalize on the event's publicity.
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Report: Marketers to push even further into digital and data-driven marketing
Marketing professionals looking to maximize the impact of their content in 2010 are turning heavily to digital marketing techniques, according to the results of the Chief Marketing Officer Council's State of Marketing Report.