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Social media draws on the unlikeliest of sources for hot content
Digital marketing veterans are no doubt familiar with the phenomenon of viral content, and just as familiar with the difficulties in turning it to their own ends. The problem with viral content as a marketing strategy is that one can never really be sure what will go viral and what will not.
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Research shows Olympic-themed ads topping viewer likeability ratings
Advertisements featuring content related to the Winter Olympic Games were among the most favorably received in a recent Nielsen study tracking the likeability of current ads.
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Neighboring nations must do more to capitalize on South African World Cup
While the bulk of the economic bonanza that accompanies the World Cup will naturally accrue to the host nation - South Africa - that country's neighbors could be missing out on a golden opportunity.
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Twitter prepares to sign deal with Yahoo for social media network integration
Following in the footsteps of Google and Microsoft, Yahoo is reportedly getting ready to sign a deal with microblogging service Twitter to integrate Tweets into several of its online services.
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IE 6 users should beware the Ides of March - or maybe a couple of days before
YouTube is set, this March 13, to become the latest big online player to dump support for Microsoft's ancient version 6 of Internet Explorer, a move which should have digital marketing professionals sitting up and paying attention.
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Social media marketers should watch for insurance rate hikes on Twitter users
An insurance comparison website seems to be indicating that users of Twitter and Facebook could see their insurance premiums rise over the next few years, according to the Huffington Post.
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Creative marketing pros keep watchful eye on Tiger Woods
While the decline and fall of Tiger Woods from his perch atop the world of golf was a stunning one, the similar decline suffered by Woods' oh-so-marketable image has been nothing short of catastrophic.
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Moms listen most to other consumers online, study says
A little more than half of moms surveyed by video review site ExpoTV said that they shared their opinions with other users on social media networks, and more than nine in 10 said that they trusted user-contributed descriptions of products more than those provided by the manufacturer. Only in-store promotions were held to be more influential.
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Google backtracks frantically on Buzz privacy issues
The roar of publicity surrounding the launch of Google's own social networking service was predictable, but the company should have been more careful of what it wished for: Privacy issues have rapidly become the most-discussed facet of Buzz.
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The Intersection of the Consumer and the Marketer in Today’s Evolving Media Landscape
Given the evolution of the media landscape and the emergence of social media as a critical component in all marketing plans, marketers are continually challenged to connect with empowered consumers.