-
Macy's partners with celebrities for new multichannel marketing campaign
With Fashion Week on the horizon, Macy's is drawing on the talent of several top celebrities to promote its brands in a new multichannel marketing initiative.
-
Nearly three-quarters of all U.S. adults actively text message
While teens are most commonly associated with communicating through text messages, a recent study conducted by the Pew Internet & American Life Project has found that older consumers are increasingly using the channel. The research shows that mobile devices are becoming increasingly important to multichannel marketing campaigns.
-
Brands may spend $1.8 billion on location-based marketing campaigns
While consumers have been slow to adopt geo-social platforms, such as foursquare and Gowalla, a recent report from ABI Research predicts advertisers will spend $1.8 billion of their digital marketing dollars on location-based mobile initiatives by 2015.
-
AOL and Google renew partnership to provide marketers with more value
While Microsoft and Yahoo recently aligned to serve a broader search audience, AOL and Google have renewed their partnership as well. The updated alliance may enhance the value of digital marketing campaigns reated for AOL.
-
AMEX partners with Fox's Glee to encourage volunteering and donating
Leveraging the broad fan base of Fox's new TV show Glee, American Express and Take Park are launching a multichannel marketing campaign, encouraging viewers to "make a difference" in their communities.
-
Sony promotes new film with edgy multichannel marketing campaign
To promote its upcoming movie, The Virginity Hit, Sony Pictures has released a series of controversial posters and billboards that direct users to the movie's website.
-
Google Maps introduces sponsored icons
Businesses looking to promote themselves to local consumers may be able to do so more effectively with the introduction of sponsored map icons to Google Maps.
-
Brands test marketing viability of new Digg
Digg recently underwent a major redesign, and nowmany brands are beginning to experiment with new advertising options offered by the social bookmarking site.
-
Social network growth rate among babyboomers surpasses younger consumers
Though many marketers incorporate social media into their digital marketing campaigns to reach younger consumers, a recent study from the Pew Internet & American Life Project indicates baby boomers are increasingly registering to social networks.
-
ING focuses on retirement with new multichannel marketing campaign
Connecticut-based insurance agency ING is releasing a new multichannel marketing initiative designed to get consumers thinking about retirement and their financial security, reports MediaPost.