RICG leverages the latest in data analytics and neuroscience to measure and understand your customer's purchase behaviors, and deliver the best ways to reach them through insights-driven marketing.
Our analytics experts blend a consultative problem-solving approach to make sense of big data, empowering you with actionable intelligence to build deeper, more profitable relationships with your customers.
smarter is PERSONAL
Here's where we make smart data smarter. We use innovative technologies to identify your best customer base. Then we determine the most effective triggers to build relevant acquisition and retention campaigns that speak directly to your individual customers, one person at a time.
Understand Your CustomerS Like Never Before
We implement strategies to understand your customers better than they know themselves. Observed usability testing, eye tracking, and Facial Action Coding reveal how they use websites and view marketing materials, allowing us to optimize their impact.
MEDIA AND ENTERTAINMENT
+ Tracking emotional engagement of audience with TV shows, promos, and trailers
+ Assessing unconscious memorization of tune-in information
E-COMMERCE AND RETAIL
+ Assessing customer wayfinding experiences
+ Identifying most effective shelf layouts/planograms
+ Determining visual saliency of online catalogs, shopping carts
+ Determining customer attention to packaging creative
+ Assessing multisensory stimuli, e.g. fragrance, taste, and tactile preferences
+ Comparing effectiveness of pricing strategies, offers, and incentives
+ Optimizing presentation and functionality of digital creative, websites, and social media
+ Determining most effective sales messaging and placement
+ Pre-testing advertising concepts, e.g. animatics and composite layouts
+ Identifying emotional engagement of broadcast and rich media ads
+ Assessing effectiveness and recall of product placements and messaging
+ Creating programmatic systems
+ Automating marketing collateral around client workflows
+ Customizing around specific verticals