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Creating Brand Semblance for Every Channel
Too often we devote our attention to the demographic (the group at large) when what we should really be focusing on is the individuals that make up that demographic. It’s those individuals that allow us to make our brands personal.
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Power of Permission: Today’s Transparent, Permission-Based Hospitality Marketing
As of June 2009, the Great Recession ended. At least that’s what the National Bureau of Economic Research reported, and in many respects, RICG agrees. Especially after seeing a recent PwC report that states U.S. hotel bookings are up and that hotels are expected to see a 2.6% occupancy rate increase, bringing the total up to a 57.2% occupancy rate. Now is the time for the Hospitality industry to define its value.
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Social CRM: What It Means Today
Best practices in Social CRM are beginning to emerge, but what is Social CRM and why should you care? Simply stated, Social CRM is the required evolution of traditional CRM to support engagement with social consumers. There has been an ongoing discussion among CRM and industry thought leaders regarding the definition of Social CRM for over two years now. While the focus has tended to be on the need for organizations to join the conversation, what’s clear is the need to evolve current CRM processes and technologies that will enable organizations to leverage the plethora of social media channels to their advantage.
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Building the Relationship with a New Dialogue
The financial downturn that began in December 2007 has had a significant impact on our lives, as well as our attitudes and behaviors as consumers. Have our purchasing behaviors changed forever? With today's tools, we have much better ways to capture and measure the information to answer that very question. So, what should we do with the data once we have it?
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The Intersection of the Consumer and the Marketer in Today’s Evolving Media Landscape
Given the evolution of the media landscape and the emergence of social media as a critical component in all marketing plans, marketers are continually challenged to connect with empowered consumers.
RSS Feeds
RSS (short for “really simple syndication”) is an easy way to customize and gather web content that’s important to you.
Instead of visiting different websites throughout your day, an RSS Feeder automatically keeps itself up to date with the latest news and content as it appears online. As soon as new content goes live on the web, the RSS Feeder streams directly into your reader (a tool used to collect data from an RSS Feed).
To get started using the RICG RSS Feed, please choose from one of the options below:
