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Think outside the box with email marketing metrics
While batting average may accurately convey how well a baseball player performs at bat, it doesn't necessarily capture the player's value to the team, as it doesn't take into account walks and other events that can also lead to runs scored. Similarly, many of the metrics used to measure the effectiveness of email marketing can be "flawed or misused," according to a report from MediaPost.
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Google ups privacy in web analytics, offers users opt-out browser add-on
As the line between personalization and privacy becomes increasingly blurred, Google announced Tuesday that it is transforming its Google Analytics feature to lean toward the latter side, the company announced on its Analytics blog.
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Recessionary one-to-one marketing requires focus on value and relevancy
As the recession lingers on, consumers are still holding tight to their purses. This has created a greater need for value and relevancy in one-to-one marketing, DMNews reports.
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Study shows 86% of TV viewers watch commercials
It's a common belief that most people either change the channel or leave the room during television commercials. But a new study finds this may be just a myth.
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Study: Online research is important to prospective car buyers
Marketing news website eMarketer says that the internet is a critical research tool for consumers contemplating an auto purchase, according to the results of an online poll conducted by website About.com.
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Analysts measure the impact of word-of-mouth marketing
Word-of-mouth buzz is one of the most important factors in consumer decision-making and it will only become more critical as time passes, according to new research from the McKinsey Quarterly.
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A brand-new crystal ball: Research shows how Twitter can predict the future
Careful analysis of social media content can be used to predict future real-world behavior, according to the results of a study of Twitter tweets and the box office success of Hollywood movies performed by researchers at HP labs.
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Data-Driven Marketing Strategies to Watch in 2010
As we begin the New Year, a number of industry thought leaders are asking if the recent economic downturn marks the beginning of a “new normal.”