We believe relevance trumps “awareness.” We believe that custom content produces more rewarding customer experiences, which in turn, produce more rewarding results for you, as a marketer. RICG campaigns are catered to individuals, not scattershot to “personas”. RICG campaigns are calibrated from the outset to produce rewarding outcomes, not untraceable “blasts”. Our clients’ results speak for themselves.
It’s all about having big data, strategy and creative come together to personalize your brand message for every customer, from timing, to distribution channels, to the creative content itself.